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Marketing organic produce

We have all heard the current good news that world markets are going crazy for organic produce. Consumers are concerned about their health, food safety, animal welfare and preserving the environment. A lot of people are after this market and as supply builds up, them the premiums being paid at the moment may decline, not forgetting that there will always be premiums for outstanding produce.

Consider these points:

  • If you don’t have a market - you don’t have a business. Call it a hobby.
  • Sort out a market before you get heavily involved in production.
  • Marketing will cost you money.
  • You may have to supply to product to test a market.
  • If it takes off, you may need volume all the year round.
  • Beware of fairy tales told by so-called marketers.
  • You are marketing yourself and not your product.
  • Customers need massive assurance that your system really is clean, green and animal friendly - as well as healthy and nutritious.
  • The customer is number one. Wear your customers’ shoes.
  • You’ll need to be a step ahead of your competitors.
  • You’ll maybe need to get a processor interested - which may mean more investment.
  • Be aware that modern markets want traceback of produce.

Information provided by:
Mr Denis Cadwallader, Organic Farming Specialist. 22 May Avenue, Napier, New Zealand
Phone (06) 834-3405, Fax (06) 834-3406, Mobile 025-481-782, Email This email address is being protected from spambots. You need JavaScript enabled to view it.

Mr Cadwallader is guest tutor in Organic Farming at the Waikato Polytechnic.
Phone (07) 834-8806 for further information on courses.

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