Advertising Sound Volumes

An email friend sent this email to all MP's. The Broadcasing Standards Authority said it was outside of their jurisdiction. Do you think a petition for a referendum would work ?? What do you reckon??. I know I am piddled off with sound levels, screaming anti social adverts. Also sex aid adverts and funeral plans around tea time when the kids are waiting to eat
I know you can turn off the tv but that is dodging the issue

Quote as written :-

""Every day on every channel, but especially at peak viewing times from 5pm onwards, we are at regularly blasted out of our peaceful living rooms by the most intrusive horrible advertising. Some ads are very loud, in your face, intrusive and violent in the manner they shout at the viewers. Some advertisers gabble so fast that only a lesser primate might understand what is trying to be communicated.

These excessively noisy intrusions into the peaceful viewing of news, weather and popular programmes for families, (screened before 8.30pm), is definitely not the way to teach our children how to behave or relate to other human beings. Marketing has surely hit a low level with this approach. Whoever taught them this was a mindless idiot and the whole marketing approach is a no-brainer as it is more of a deterrent.

These ads frequently last for 3 whole minutes at peak viewing times and show again within a few more minutes making programmes so disrupted that the thread is lost and some viewers switch off and go and read a book or other activities.

Viewers who have access to a remote control hit the mute button, some leave to do other things for several minutes. Many others turn the TV off completely.
I refuse to be shouted at, especially in my own home. Many people refuse to ever do business with any company which uses such loud brash shouting violence as the offending ads exhibit on TV. Such excessively loud brash advertising tactics are a sure way to reduce potential custom from the viewing public. The most unfortunate are the disabled and those in resthomes or other such residences with no way to cut the excessive noise out, and no access to a remote control. Whatever is on they just have to put up with. It is an intolerable situation, but they are helpless to do anything about it. Higher decibel levels are also evident in many sports reporting and associated programmes. Why? Are sports people deaf?

I understand that in France, the Broadcasting Authority requires that all advertising be no louder than the decibel level of the programmes they follow or precede. I wish this could be legislated for in New Zealand to greatly improve the viewers' appreciation of Television. The very best advertising on TV is a pleasure, ads such as TOYOTA and the National Bank come to mind - many people support such companies with their custom. I think the first brash too loud ad in New Zealand was that of the Mad Butcher, copying a style he had seen in Australia. Ghastly! In fact many of the currently excessively loud ads are probably by Australian companies. Australians are well known for poor social behaviour in many aspects of living. We should not have to suffer the noise such companies are inflicting on us at mainly peak viewing time, in between news weather and all programmes up to about 10.30pm. Many times I just watch News on the computer, where I don't have to suffer such intrusive violent NOISE.
New Zealand TV is GHASTLY these days with the SHOCKINGLY HIGH DECIBEL LEVELS of many ads. Please can you have the 24 hour decibel levels of each New Zealand channel measured for at least a fortnight, to show accurately the problem, which viewers have to suffer.I am most concerned about this, as are many other people. It is your responsibility to not only have standards, but to see that they are met by all who want to advertise on television. This matter of excessively loud advertising on TV is a bigger problem than you may think and should not just be swept under the carpet. Please can you take formal steps to clearly identify the noisy offenders and then take action to enforce compliance with what would be better standards, if a system such as the French follow, were taken on board by the NZ Broadcasting Standards Authority."""

Currently, I find the stupid Pixma ad is the one that shouts (and is so annoyingly dumb). Suppose the advertising is working cause I know what the product is and what it does. [] []

This has been reported on before and obviously nothing has been done about it! Grrr
Have a read of this: tvnz.co.nz/view/tvnz_smartphone_story_skin/1784151

She received that response and told them it was bull shit, waffle and dodging the issue and to get on with it. So I wait for round two

mmm, Harvey Norman adverts are the worst, certainly puts me off shopping there on principle!

I have a friend who works in TV. The adverts are filmed loud. I asked her about it and they do not adjust the levels for ads, whatever comes out of the tape comes out and it is just as annoying for them if they have the sound up.

It's the psychology of advertising they think that if it's loud, people will take notice and to some extent it works.. but not necessarily in their the advertisers favour. It just gets people angry. Same with the idea that sticking a price label that says $9.99, people think Oooh $9! If they stop to look at the coinage and have a brief think, it's actually $10 cos you're not going to get 1c back in change. Mind you, I have thought of holding out my hand and waiting.

The tyre ads with some bloke shouting and the rug and carpet ad that seems to come up every year just after Christmas man that one is just RUDE.

I also find ads with sirens annoying... especially on radio when you're in the car. These ones should be banned.

Advertisers don't seem to have many scruples. I remember some TV personalities thanking veiwers for letting them into their lounge (choosing to watch their programme) Manners, not necessary but very polite, advertisers see it as their right to blast you out of your own lounge.

Oooh a wee fantasy, find out where the sods live and during a quiet moment go crashing into their lounge making as much noise as possible and announce that a business is having a sale, yes a sale! blah blah blah... emphasise each point with sudden loud noises.... and a running loop of some stupid jingle that they won't be able to get out of their heads for the rest of the week... when they have finally stopped humming it, phone them up and play the jingle again. YES!!!!

I bet that would go down like a cup of cold... yeah well never mind what it would go down like... but I'm sure they wouldn't be happy about it.

Some of those infomercials for carving and steak knives 'but wait there's more'... I'm sure they must get a left handed person to try and cut open a can with their right hand when they are trying to prove how inefficient your own knives are... who the hell wants to use a carving or steak knife to cut open a can!?

Gawd, you've got me started now.... They contradicted themselves during ad breaks.... Have a party that grows and grows and the neighbours have a fridge outside that is stuffed with more beer, then show some idiot driving his mates home drunk and plowing into a tree and killing them all.

How is that wee ad break going to help teenagers and those soon to be teenagers?

Or the get really drunk and slam a kid head first into a cabinet...but the neighbours still have that fridge stuffed with more beer!

Stupid, invasive, rude, condescending (the public are not as stupid as some of the ads seem to think they are).
Yep, I reckon the advertising agents are going way over the top and need to be kicked into line.

Yakut